Privacy Policy

Effective Date: January 1, 2025
Last Updated: December 10, 2025

BMR Pro Tools ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website bmrprotools.com (the "Site") and use our fitness and nutrition calculators. Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the Site.

1. Information We Collect

1.1 Calculator Input Data

When you use our calculators (BMR, TDEE, Macro, Body Fat Percentage, One-Rep Max), you voluntarily provide personal information including but not limited to age, gender, weight, height, body measurements, activity levels, and fitness goals. This data is processed locally in your browser and is NOT stored on our servers, transmitted to third parties, or retained after you close or refresh the page. All calculations are performed client-side using JavaScript, ensuring your personal health data remains private and under your control.

1.2 Automatically Collected Information

When you visit our Site, certain information about your device and browsing behavior may be collected automatically, including:

• Log Data: IP address, browser type and version, operating system, pages visited, time and date of visits, time spent on pages, and other diagnostic data.
• Cookies and Tracking Technologies: We use cookies, web beacons, and similar tracking technologies to enhance user experience, analyze site traffic, and serve advertisements through Google AdSense and other advertising partners.
• Analytics Data: We may use third-party analytics services such as Google Analytics to monitor and analyze Site traffic, user behavior, and demographic information to improve our services.

1.3 Information from Contact Forms

If you contact us through our Contact Us page, we collect your name, email address, and any message content you provide. This information is used solely to respond to your inquiry and is not shared with third parties except as necessary to provide our services.

2. How We Use Your Information

We use the information we collect for the following purposes:

• To Provide Services: Calculator input data is used exclusively within your browser session to generate personalized results for your fitness and nutrition goals.
• To Improve the Site: Analytics data helps us understand user behavior, identify popular calculators, optimize site performance, and enhance user experience.
• To Communicate: If you contact us, we use your email address to respond to inquiries, provide customer support, and send administrative information.
• For Advertising: We participate in the Google AdSense program and may use cookies and similar technologies to serve personalized advertisements based on your browsing behavior. This helps us provide free access to our calculators and educational content.
• To Comply with Legal Obligations: We may use or disclose your information to comply with applicable laws, regulations, legal processes, or governmental requests.

3. Cookies and Tracking Technologies

BMR Pro Tools uses cookies and similar tracking technologies to enhance your browsing experience and provide personalized content. Cookies are small text files stored on your device that help us remember your preferences and understand how you use our Site.

Types of Cookies We Use:

• Essential Cookies: Necessary for the Site to function properly and cannot be disabled in our systems.
• Analytics Cookies: Help us understand how visitors interact with our Site by collecting and reporting information anonymously (e.g., Google Analytics).
• Advertising Cookies: Used by Google AdSense and other advertising partners to serve relevant advertisements based on your interests and browsing history.

Managing Cookies: You can control and manage cookies through your browser settings. Most browsers allow you to refuse cookies or delete existing cookies. However, disabling cookies may affect your ability to use certain features of our Site and may impact the personalization of advertisements. For more information about managing cookies, visit your browser's help documentation.

To opt out of Google Analytics tracking, you can install the Google Analytics Opt-out Browser Add-on.

4. Third-Party Services and Advertising

4.1 Google AdSense

We use Google AdSense to display advertisements on our Site. Google AdSense uses cookies and web beacons to serve ads based on your prior visits to our Site and other websites on the Internet. Google's use of advertising cookies enables it and its partners to serve ads based on your visit to our Site and/or other sites.

You may opt out of personalized advertising by visiting Google Ads Settings or by visiting www.aboutads.info. You can also opt out of a third-party vendor's use of cookies for personalized advertising by visiting www.aboutads.info.

4.2 Google Analytics

We use Google Analytics to analyze Site traffic and user behavior. Google Analytics collects information anonymously and reports website trends without identifying individual visitors. For more information on how Google uses data, visit Google's Privacy Policy.

4.3 External Links

Our Site contains links to external websites, including authoritative health and fitness resources such as PubMed, CDC, WHO, and NSCA. We are not responsible for the privacy practices or content of these third-party sites. We encourage you to review the privacy policies of any external sites you visit.

5. Data Security

We implement appropriate technical and organizational security measures to protect your information from unauthorized access, alteration, disclosure, or destruction. However, please be aware that no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee its absolute security.

Important: Because all calculator data is processed locally in your browser and never transmitted to our servers, the security of your personal health information input into calculators is primarily dependent on the security of your own device and browser.

6. Data Retention

Calculator input data is processed in real-time within your browser session and is never stored on our servers. Once you close or refresh your browser, this data is permanently deleted and cannot be recovered.

Information collected through analytics, cookies, and contact forms may be retained for as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements. Analytics data is typically retained for 26 months in accordance with Google Analytics default settings.

7. Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information, including:

• Access: You have the right to request information about the personal data we hold about you.
• Correction: You have the right to request correction of inaccurate or incomplete personal data.
• Deletion: You have the right to request deletion of your personal data, subject to certain legal exceptions.
• Objection: You have the right to object to our processing of your personal data for direct marketing purposes.
• Data Portability: You have the right to request a copy of your personal data in a structured, machine-readable format.

To exercise any of these rights, please contact us using the information provided in the "Contact Us" section below. We will respond to your request within a reasonable timeframe and in accordance with applicable laws.

8. Children's Privacy

Our Site is not intended for children under the age of 13, and we do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under age 13, we will take steps to delete such information. If you believe we have collected information from a child under 13, please contact us immediately.

9. International Users

BMR Pro Tools is operated from the United States. If you are accessing our Site from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States where our servers are located. By using our Site, you consent to the transfer of your information to the United States and other countries where privacy laws may differ from those in your jurisdiction.

10. Changes to This Privacy Policy

We reserve the right to modify this Privacy Policy at any time. Any changes will be effective immediately upon posting the updated Privacy Policy on this page with a new "Last Updated" date. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Your continued use of the Site after changes are posted constitutes your acceptance of the updated Privacy Policy.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

12. Consent

By using our Site, you hereby consent to our Privacy Policy and agree to its terms. If you do not agree with this policy, please do not use our Site.

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This Privacy Policy was last updated on December 10, 2025. We are committed to protecting your privacy and maintaining transparency about our data practices. Thank you for trusting BMR Pro Tools with your fitness and nutrition journey.